We’ve all misplaced our keys at one time or another. A very frustrating experience as you instantly realise how significant these little things are. This is the same for your business website. If no one can find your website, it is impossible for people to buy your services or products. If you don’t implement strategies to help your website get found by Google, then unfortunately your website is as good as a set of lost keys.
Search Engine Optimisation or SEO for short, is the process of getting your website ranked on the first page of Google. You can rank for many different search terms (keywords)… they could be as broad as “organic gardening” or as specific as “dentist near Mornington”.
SEO involves two phases… structuring your website in a specific way so that Google knows what it is that you do, who you are and where you can be found - This is called on page optimisation. There is also off page optimisation, which is all about driving links to your website from different respected websites.
These two factors help prove that your website is relevant for the keywords you are optimising and that your website has authority and can be trusted, as people are linking to your website.
It has also been estimated that reaching the top “organic” search results (known as position 1), will drive 33% of the traffic to you, for that specific keyword.
So not only is it important to be on the first page of Google, but you need to be as close to the top as possible in order to get the most value out of being found.
When people are searching on Google, they are more often than not looking for an answer, a service or a product. They are more likely to be in a buyer’s mindset and therefore, you are getting direct access to ‘ready to buy’ customers who are searching for your product or service.
This is pertinent for local businesses, as 88% of consumers who search for a type of local business on a mobile device, will call or go to that business within 24 hours.
Implementing a strong SEO strategy for your business, will start the flow of FREE traffic to your website – securing you more customers and more sales.
If you would like to get FREE traffic to your website by being on the first page of Google… then please fill out the form below.